I remember sitting awestruck in a darkened cinema as a child, as the passageway through the Red Sea, only moments ago opened by God (AKA Cecil B. de Mille) to facilitate The Flight from Egypt, began to close again, threatening to engulf the fugitive thousands, before Moses masquerading as Charlton Heston led his people to the other side and not a single sandwich was lost.
If only life was as easy as biblical epics! Especially life in the construction sector – the constant, persistent heavy rainfall experienced in many parts of Ireland, the UK and continental Europe over the past months has illustrated An Inconvenient Truth: our climate is changing and we all face a new future.
Rising temperatures have greatly increased the volume of water that rises as condensation from the four-thousand-kilometre expanse of ocean to the west of Europe, adding millions and millions of extra tons to the cloud droplets that are simply floating above us awaiting the atmospheric trigger that will convert them to rain.
Little Known Fact
Very often, this “atmospheric trigger” is a group of friends gathered for a barbeque; or worse, a ladder reaching a rooftop where tools and materials have been laid out in preparation for work to begin…
Roofing Work - Rule Number 1: There is no Getting Away from the Weather!
Picture yourself as a roofing contractor, looking at the weather forecast, trying to decide whether to commit a crew to a project – workers, transport, tools and equipment and all the expenses that entails, sent to a site two hours distant where, twenty minutes after work begins, rain may halt work for the day or part of it. The margin lost! The sheer frustration! Which brings us back to:
How do I create a roof membrane when the rain just won’t stop?
For decades, the industry accepted a simple rule: roofs must be dry before liquid waterproofing begins.
But what if that rule no longer fits the climate we’re building in? The new reality?
We can’t just shrug our shoulders and mutter to ourselves that it’s got to get better sometime! Hoping for the best is often akin to settling for the worst, and planning to do nothing could easily lead to doing just that.
Almost certainly, the greatest weather-dependent venture ever attempted by man was Operation Overlord, the Allied landings on Normandy’s beaches, June 6th, 1944. Nothing – nothing was left to chance. The stakes were simply way, way to high.
Comparing Overlord to a roofing contract might seem a little over the top, but if the contractor’s margins are gurgling down the gulley with the rainwater with ever-increasing frequency the stakes for him are going to be very high.
How many working days were lost last year to bad weather?
In this new reality you need a new approach – one that reduces your exposure to risk, a margin protection tool. One that allows you say, with confidence, “We will be on site Monday morning!” knowing you can do the work whatever the weather. What is needed is weather-tolerant waterproofing in a climate-unstable construction era.
So, when it’s showtime make sure you show up with Tecma Imperal H2o. Exclusively from MSP Coatings, the all-weather liquid membrane, and you and your client will be singing in the rain.
Ready when you are, Mr de Mille!
https://www.mspcoatings.ie/imperal-h2o/
